Showtime Networks Selects Adobe Creative Suite 3 - Published on 08/31/07
Adobe Systems Incorporated today announced that Showtime Networks Inc. has
implemented Adobe Creative Suite 3 Design Premium edition across its in-house
creative agency, The Red Group. After successfully switching to InDesign software
several years ago, The Red Group’s staff will now use the efficient, highly
integrated tools found in Creative Suite 3 Design Premium to design and produce its
marketing campaign.
Adobe InDesign CS3 Drives Audience Grabbing Marketing Campaign for Top Cable Network.
SAN JOSE, Calif. - Aug. 31, 2007 - Adobe Systems Incorporated (NASDAQ: ADBE) today
announced that Showtime Networks Inc. has implemented Adobe(R) Creative Suite(R) 3
Design Premium edition across its in-house creative agency, The Red Group. After
successfully switching to Adobe InDesign(R) software several years ago to produce
its print marketing materials, The Red Group’s staff of 80 will now use the
efficient, highly integrated tools in Adobe Creative Suite 3 Design Premium to
design and produce its marketing campaigns. The Red Group produces 2,000 to 2,500
print advertising pieces and marketing materials annually.
By standardizing on Adobe Creative Suite 3, The Red Group joins a world-wide
community of creative design firms using Adobe products to produce integrated,
multi-component marketing campaigns. Currently, The Red Group is producing a print
campaign to promote the second season of the top-rated Showtime original drama
series Dexter. Components of the campaign include consumer ads in magazines,
newspapers, billboards and bus shelters. The campaign also includes corporate
communications, marketing, and public relations materials, such as press kits,
direct-mail pieces, point-of-sale campaigns and posters.
"The tight product integration among Adobe Creative Suite 3 applications, the
superior stability of InDesign, helpful product training, and Adobe’s reputation all
contributed to our decision to implement Creative Suite 3 Design Premium across our
creative agency," said Paul Nicholson, vice president of print and broadcast
production for Showtime. "The ability to seamlessly combine the creative tools that
we use every day in one comprehensive workflow is tremendous and fuels the
productivity and creativity of our design process."
The enhanced features of Adobe Creative Suite 3 simplify workflows and speed
production of marketing materials for The Red Group. In addition to InDesign CS3,
The Red Group uses Adobe Photoshop(R) CS3 Extended for high-end photo retouching and
compositing, and Adobe Illustrator(R) CS3 for line art, logo creation and title
treatments. Improved performance in Adobe Bridge CS3 helps The Red Group organize
and view assets more efficiently, while support for Adobe XMP metadata in Bridge
enables smooth integration with Showtime’s custom asset management system.
"Entertainment marketing has evolved to become a showcase for highly creative
marketing campaigns, and Showtime is at the forefront of the market demonstrating
how it can be done," said Mark Hilton, vice president of Creative Suite product
management at Adobe. "Adobe CS3 Design Premium is the perfect creative software
solution to support the creativity and collaboration required to make complex
campaigns, involving many types of media, successful."
Website: http://www.adobe.com
Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.
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Edward McGraw
Assistant Account Executive
650-762-2965
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